GR0 to Acquire Ultimate Deployment and Launch GR0 AI

LOS ANGELES, July 21, 2026 - GR0 today announced plans to acquire Ultimate AI's AI deployment business and launch GR0 AI, a new company focused on building and deploying AI revenue systems for consumer brands.

GR0 AI will combine GR0's performance marketing, client relationships and sales infrastructure with Ultimate AI's technology and experience deploying AI agents inside operating businesses. The parties are finalizing the transaction structure and definitive agreements.

"AI is creating an entirely new performance channel for brands," said Jon Zacharias, Co-Founder and President of GR0. "Most companies already have the traffic, customer data and demand. What they are missing is an intelligent system that knows who to contact, what to say and when to say it. GR0 AI will help brands turn the customer signals they already own into personalized conversations and measurable revenue."

Initial offering

GR0 AI will deploy AI systems across a brand's existing commerce, CRM, email, phone, SMS and customer-data infrastructure. Its initial offering is designed to:

• Identify and prioritize high-intent customers and prospects
• Personalize follow-up based on customer behavior and company data
• Recover revenue from abandoned carts, dormant customers and unconverted leads
• Conduct two-way customer conversations across messaging channels
• Escalate complex or high-value opportunities to human sales and support teams
• Measure the revenue associated with AI-driven interactions

How deployments work

Deployments will typically begin with an intensive discovery and implementation process in which GR0 AI interviews key employees, maps the company's systems and creates a centralized intelligence layer around the business. Lead scoring and prioritization are then connected to the brand's existing CRM before customer-facing AI agents are deployed.

"Most brands do not have a demand problem. They already have thousands of customers and prospects sitting inside their systems," said Ben Ganz, Founder of Ultimate AI. "We build the company brain, unify the data and deploy AI employees that understand how the company operates, identify revenue opportunities and take action. GR0 gives us the distribution, market access and operating experience to deploy this technology across hundreds of brands."

Early results

In one early deployment, AI-driven customer conversations were associated with more than $350,000 in sales during a period in which the brand generated approximately $1 million in total revenue. Future GR0 AI deployments will include expanded attribution and incrementality reporting to help brands measure both assisted and directly generated revenue.

Target customers

GR0 AI will initially focus on DTC and ecommerce companies with meaningful website traffic, substantial customer databases and significant abandoned or unconverted demand. The company expects the technology to serve both high-ticket brands with longer sales processes and lower-ticket brands with sufficient transaction volume, repeat purchasing and customer lifetime value.

"The technical opportunity is clear," said Kevin Miller, Founder and CEO of GR0. "The commercial opportunity depends on making the product simple to understand, fast to deploy and easy to measure. A brand should know exactly what is being installed, how quickly it will go live and how it will produce value."

Operating structure

GR0 AI is expected to operate as a separate company, allowing the business to maintain a lean cost structure, expand its engineering organization against signed customer demand and move quickly without inheriting the operational complexity of a traditional agency.

Ganz will lead product development and customer deployment for GR0 AI. GR0's founders and sales organization will lead distribution and bring the offering to GR0's existing relationships and the broader DTC market.

About GR0

GR0 is a full-service digital marketing agency that helps DTC and ecommerce brands accelerate growth through data-driven performance marketing, creative strategy and emerging technology. Co-founded by Kevin Miller and Jonathan Zacharias, GR0 provides services across SEO, Generative Engine Optimization, paid media, email, SMS, creative, affiliate and marketplace growth. The company was among the first agencies to build a dedicated GEO practice and has been recognized by VentureBeat as one of America's premier Generative Engine Optimization agencies. GR0 combines deep channel expertise, proprietary technology and a results-focused operating model to help brands strengthen customer acquisition, improve retention and build durable competitive advantages. GR0 is headquartered in Los Angeles. Learn more at GR0.com.

About Ultimate Deployment

Ultimate Deployment builds AI employees for growing companies. The company captures how a business operates, organizes its institutional knowledge, connects its systems and deploys AI agents that perform operational work across sales, customer experience, marketing, finance and internal teams.